The Hard Way is the Right WayFounders

They told Seinfeld, "Hire a consultant, you need McKinsey's vision" He said, "Are they funny? Then I don't need 'em, that's the wrong division." The hard way is the right way, he wrote every single line Obsessed with the minutiae, every detail, every time Contrast that with the boardrooms, the exits they're all chasin' Buildin' financial instruments, a soul that they're erasin' They're lookin' for a shortcut, a hack to skip the labor I'm lookin' for the mastery, a taste that I can savor This ain't for the casuals, the tourists in the game This is for the ones who feel the fire in their name The product is the mission, the rest is just distraction An echo of a promise, a beautiful reaction. Via ardua... Via ardua... The hard way... The hard way... ...est via recta! ...is the right way! The Hard Way is the Right Way! Via ardua... Via ardua... The hard way... The hard way... ...est via recta! ...is the right way! The Hard Way is the Right Way! 5,000 prototypes, each one a failed confession A lesson in endurance, a beautiful possession Of a single-minded focus, a purpose so damn pure He earned the right to charge you more, he built the only cure For the mediocre vacuums, the bags that always busted A symphony of cyclones, a product you could trust in That's the anti-business billionaire, a different kind of species They don't build to sell it off, they build to complete their thesis The work itself’s the masterpiece, the company's the frame It ain't about the money, it's about the standard of the name. Via ardua... Via ardua... The hard way... The hard way... ...est via recta! ...is the right way! The Hard Way is the Right Way! Via ardua... Via ardua... The hard way... The hard way... ...est via recta! ...is the right way! The Hard Way is the Right Way! Chouinard called it "non-fiction marketing," it's simple and it's true If your product's good enough, it tells the whole damn world 'bout you They ask me 'bout my editor, my team, the help I'm gettin' I tell 'em every word you hear is from the sweat I'm lettin' This is a handmade, artisanal, one-man operation The podcast is the product of my soul's documentation 'Cause you don't work your whole damn life to do what you love to not do it So let 'em have their funding rounds, I'll see their whole plan right through it This ain't a financial instrument, it's a testament, a vow To do it right, to do it best, right here and right now. I'm makin' it for me first. The rest is just a service. And if you're not obsessed, you ought to be nervous. ARDUA... VIA ARDUA... THE HARD WAY... THE HARD WAY... ...IS THE RIGHT WAY! THE HARD WAY IS THE RIGHT WAY! ARDUA... VIA ARDUA... THE HARD WAY... THE HARD WAY... ...IS THE RIGHT WAY! THE HARD WAY IS THE RIGHT WAY!