Build & SellHow to Get Rich Without Getting Lucky

This is the work of the hands, the focus of the eye The product and the logic that you cannot falsify It’s the design and development, the manufacturing line The engineer who makes the trains all run exactly on time It's the software architect who lays the digital stone The silent dedication you can only learn alone This is the maker's quiet creed, the fundamental part The beating of a truthful and a well-constructed heart This is the work of the voice, the spirit taking flight The marketing and messaging that turns the dark to light It's communicating vision, it's recruiting for the cause It’s inspiring a movement that rewrites all the laws It's the storyteller raising funds, the charismatic plea The public relations turning "I" into a "we" This is the human connection, the planting of the seed The satisfying of a deep and yet unspoken need But when the Builder and the Seller are the same set of hands You're a force of pure creation that the whole world understands Yeah, if you can build the product, and you can sell it too Then you'll become unstoppable in everything you do They say that Jobs had Wozniak, and Gates he once had Allen But the truest of the giants holds both sides of the talent You can teach an engineer the art of marketing, it's true But a marketer can't learn to build the way the builders do So if you are the builder... learn to sell your truth. But when the Builder and the Seller are the same set of hands You're a force of pure creation that the whole world understands Yeah, if you can build the product, and you can sell it too Then you'll become unstoppable in everything you do Unstoppable... At the intersection... The builder and the seller...