Can't Save Souls in an Empty ChurchConfessions of an Advertising Man

She’s tired. She has a headache. The baby is crying. The husband is late. She sees fifteen hundred advertisements a day. And you… you want to be "subtle"? Good luck. You treat the headline like a riddle, a little inside joke You hide the benefit behind a cloud of artistic smoke You think the consumer has the time to figure out your game But she’s turning the page before she even reads your name! You write grey walls of copy that no one wants to read You bury the lede, you ignore the human need You’re talking to yourself in a crowded, noisy room Weaving a tapestry on a broken loom. You can preach to the choir, you can paint on the perch But you can’t save souls in an empty church No, you can’t save souls in an empty church. IfIf the pews are bare, if the people aren't there If nobody stops, and nobody stares You cannot bore people into buying You can’t save souls in an empty church. (In an empty church) (You have to show her how) "Revolutionary!" "Magic!" "Here at last!" You have to break the pattern, and you have to do it fast! It’s the telegram that stops her! It’s the hand upon the door! If you don't get her in, you can't sell her anymore! You have to fill the pews Before you spread the news You can preach to the choir, you can paint on the perch But you can’t save souls in an empty church No, you can’t save souls in an empty church