No Statues of CommitteesConfessions of an Advertising Man

They gather in the boardroom to pick the idea apart. Turning a diamond back into a piece of quartz. A dozen voices talking, but nobody’s in charge. Making the small things small and the small things large. They want to "brainstorm" until the spark is dead. Replacing the lightning with a bowl of soup instead. Groups don’t have vision, groups don’t have a soul. They’re just an "anonymous committee" losing all control. They compromise the copy until the edge is gone. Turning a "visual scandal" into a corporate yawn. Search all your parks in all your cities. You’ll find no statues of committees. The consensus is hollow, the vision is one. The unconscious speaks when the research is done. Search all your parks in all your cities. You’ll find no statues of committees. A great idea comes from the "unconscious of a single mind". The kind of truth that a crowd could never find. It starts with a person sitting in the dark alone. Building a kingdom that they can call their own. One man, one woman, one vision in the night. Refusing to let the "consensus" dim the light. I’d rather have one genius than a hundred "yes-men" deep. Working while the board is fast and sound asleep. If you want to be a King, you have to walk the path alone. The committee is the anchor, the individual is the throne. No statues. No monuments for the many. Just the individual. Against the world. Search all your parks in all your cities. You’ll find no statues of committees. The consensus is hollow, the vision is one. The unconscious speaks when the research is done. Search all your parks in all your cities. You’ll find no statues of committees.